Is bigger really better

8/3/2011

NORTH MYRTLE BEACH, SC (August 3, 2011) – If you follow Myrtle Beach golf, you’ve probably heard the news. The two largest companies in golf course management have merged. (See the news window on this site.) Although both companies own other entities within the golf industry, only golf courses are involved.

The question follows, “is creating a company that operates 23 of the 90+ courses in the area a good thing? On the down side some good people will have their jobs closely reviewed for duplication of work. In addition simply due to size this new company will have the ability to influence a significant chunk of the golf business. It hurts to see anyone’s job under review in these troubled times and it’s to early to see the direction the new company’s influence will take.

I’m choosing to anticipate that influence on our industry in a positive tone. These people spend a considerable amount of money individually promoting their venues. Together those dollars will have significantly increased impact. We all want to bring more golfers to our destination. More marketing will certainly help. More visiting golfers translates to more opportunities for everyone in the marketplace.

Bigger isn’t always better, but in this case I’m hoping for the best.